Gold Water

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Photo by Roman.

Yes, this was actually a thing back in 1964, a soft drink named for the Republican nominee for President, Barry Goldwater. It was the brainstorm of some Georgia lawyer. It was not an official campaign product, and I recall reading that Senator Goldwater was not happy about it but only commented publicly that he hoped the name didn’t hurt their business prospects. News reports from the day, including the New York Times, variously described the flavor as “lemon lime” or “ginger-ale” or “citrus” when in fact it had no taste whatsoever. The can contents show that it was no more than food coloring and carbonated water… much like what passes for U.S. conservatism for most of the past 100 years.

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Gold Water: the right drink for the conservative taste. Contents and distribution. Photo by Roman.

Note that the can is a steel “tin” can, and it shows its age with a bit of rust. If you should acquire one of these, unopened, in pristine condition, you might reasonably pay as much as $40 for it. Repurposed as a pencil holder, maybe $10. My parents paid less than 10¢ per can for a case of the stuff… immediately after the 1964 election. At that price, they were still ripped off.

And that, my friend, is a fable for our times.

Author: rmichaelroman

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